If you’re a service-based small business looking to boost your online presence, Facebook is a platform you shouldn’t overlook. It is one of the easiest platforms to get started with, as most users will already have a personal Facebook profile set up.
You may be thinking that creating visually appealing content is time-consuming and difficult, especially if you are not tech-savvy or a graphic designer. Enter Canva, an easy-to-use online graphic design tool where you can create social media posts, presentations, reels, and so much more!
Here are 5 simple steps on how you can get started on elevating your presence on Facebook, using Canva.
Step 1: Sign up for Canva and familiarise yourself with the home page and interface.
If you are new to Canva, you can sign up for a free account at Canva.com. Once logged in, take some time to explore the home page, templates, and features. Canva offers a wide range of pre-designed social media templates which is a great place to start.
Step 2: Set up your branding kit
With the free Canva account, you can set up a couple of your brand colours and upload your logo and any other branding elements you may have. With a Canva Pro account, you can set up different Branding Kits in The Brand Hub. Using your branding colours, fonts, and logo on your social media graphics will ensure consistency throughout your Facebook page.
Step 3: Create your social media graphics using Canva templates
There are so many pre-designed Canva templates available, and thanks to Canva template creators, you have access to many designs suitable for all industries. You can search using keywords and scroll through the templates to see which ones catch your eye. Simply select the one you like and customise it with your brand colours, adding your logo, text, and imagery. There are many templates available on the free account, but you will have access to the entire template library on the Canva Pro account.
Step 4: Enhance your designs with elements and text
Canva has an extensive library of elements, fonts, icons, and shapes that you can add to your designs. With so many options to choose from, you can really make your designs your own. Search for animated or static, free or Pro elements, and add effects to your fonts.
Step 5: Optimise your Facebook posts for engagement
Add a call to action to your post and ask questions to encourage your audience to like, comment, and share. Get the conversations flowing and growing on social media.
Using Canva and Facebook can help create a presence for your business. Aim to create relatable and appealing content that resonates with your target audience. Consistency is key, and while it may take time to find out what works, don’t feel disheartened.
Sign up and join Canva today!
