Setting up a new business is exciting. Setting up your social media accounts is part of the marketing process. Once you have created and set up your business page on Facebook, the next thing to consider is uploading a cover photo.
This is one of the first things that your audience will see when they land on your Facebook page. This makes it a great opportunity to create an eye-catching image to tell them more about what you do.
Every time you upload a new cover photo, a post is created on the News Feed. This will inform your followers, who may check out your page and your latest news.
You can create a Facebook cover photo using Canva. Alternatively, you can outsource to a graphic designer or virtual assistant who offers this as a service.
Update your cover photo
When you are ready with your Facebook page cover photo, go to your page and click on the edit button on the cover photo section.
You then have the option to:
- Choose from photos
- Create slideshow
- Upload photo
- Reposition
- Or remove
Select Upload Photo and choose the photo from your files; reposition it if needed; and save changes.
You can now add a description to the image. This is a good opportunity to add more information and share any relevant links.
It is worth updating your cover photo a few times throughout the year, depending on your business. Some businesses update every month, or it can be changed with the seasons. The cover photo is a great way to promote a new product, service, course, or event (just make a note to update the cover photo after the course or event has finished).
If you are looking for inspiration and ideas, check out mine here. You can also look at other pages and see what appeals to you and catches your eye.
