There are so many things to consider when setting up and running your own business, including sorting out systems and processes, creating a website and social media marketing, and finding and working with clients.
Before you start feeling overwhelmed, let’s look at some quick and easy steps you can take to set up your new business social media profiles.
Set up your social media profiles
You may or may not know where your ideal customers are hanging out on social media. If you do, that’s great, and you should start there. If not, you can create a business profile on the main social media accounts (Facebook, Twitter, Instagram, and LinkedIn).
Use your business name in full or shorten it to something relevant if your username is taken (obviously not relevant for your LinkedIn personal profile).
It is worthwhile to create an account on the main social media sites, even if you are not planning on using them in the future.
Setting up accounts is straightforward, and each platform guides you through the steps to set up your business profile.
Now that you have set up your accounts, it’s time to focus on branding them for your business.
Use the same profile image
Whether you choose to upload your logo or a photo of yourself, ensure that you have the same photo for each social media account. It is a personal preference, but as people buy into people and focus on the like, know, and trust factor, having a photo of you may be the better option.
Use the same cover photo
The cover photo on Facebook is normally the first thing that your audience sees when they visit your page, so it is worthwhile to have an image that is informative and relevant to what you do. You can showcase your latest product or service and let them know about your upcoming event or special offers.
Use the same cover photo, albeit a different size, for Twitter. This will help with brand consistency and let people know it is the same business.
Write your social media bio
The amount of text that you can have in the about section does vary across each platform. It is worth spending some time creating your social media bio and having different versions and lengths to suit each platform.
Write an introductory post
Now that you have completed the setup and your profile, write a post to introduce yourself and say hi so when you start to get people checking out your page, it isn’t empty. It is also worth directing them to where you are going to be hanging out on social media.
Let everyone know where they can find you
Now that you have created your accounts, optimised your bio, and written some posts, you can share your links with others.
You can add the social media URLs to your website and on your social media, as well as share details in Facebook groups (if the group allows promotions!)
So, there you go. You have created your social media profiles for your new business. Now the fun can really begin with planning your social media content.
