How it all began

Willow Admin was set up at the end of 2011.

I was inspired to start my own virtual assistant business after attending a local business networking event and meeting a number of small business owners. Many of them said that they were busy and needed help with admin, paperwork, and social media but did not need someone full-time.

Having a background in admin in the corporate world in London gave me many of the skills needed to help small business owners.

By 2018, I was becoming more interested in social media than admin and considering changing the support I provided. By 2019, I was supporting businesses with social media scheduling, creating content libraries in Trello, and providing Facebook Group admin and moderator support to some Facebook Groups.

With a very different 2020, I undertook some Facebook and Instagram Ads training during the first lockdown.

During the summer of 2020, I had my logo and branding updated by Louise at dotty hippo design and have spent some time updating my social media accounts.