Social Media

What’s a Social Media Manager and Community Manager?

I had not really heard the term never really knew there was much difference between a social media manager and a community manager. To be honest, I thought it was part of the social media manager role and had not really heard the term community manager.

Now that I am providing social media support to small business owners, I am more aware that these are two quite different roles.

Social Media Manager

A social media manager is responsible for being the brand on social media. There are many tasks that they can do which include create social media content and graphics, deal with Facebook and Instagram Ads, create engagement, respond to comments, answer questions and much more as the business.

Community Manager

A community manager is responsible for advocating a brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate accordingly. Community managers typically deal with those who may or may not have heard of the business they work for and boost awareness for the brand.

I am also seeing the role being used for managing Facebook Groups and so it is interesting to see how the roles will evolve. I assist as either an admin or moderator on some groups and I can see how these roles are dealing with the community and representing the business who owns the group.

While the two roles may seem identical, social media managers essentially act as actual brands while community managers represent themselves on behalf of the brand that they are promoting. Having said that, for many businesses, there will be one person who is probably doing both roles in some capacity.

Have you enlisted the help of either a social media manager or a community manager for your business?

How did it go?