Instagram shopping is going to be huge in 2021. The shopping icon is now more prominent on Instagram, and that gives a good indication of what Instagram is focusing on.
According to Hootsuite, over 1 billion people use Instagram every month, with over 130 million users tapping on shopping posts. If you are a product-based business, then now is the time to get your Instagram shop set up so you are not missing out.
First things first, you need to see if you are eligible and able to set up Instagram shopping for your business. Currently, Instagram requires the following:
- you and your business are in a supported location
- your business has an eligible product
- you and your business comply with Instagram’s Merchant Agreement and Commerce Policies
- you own a website domain that you intend to sell
To help you get set up, I have created a guide to setting up your Instagram shop, which you can sign up for here.
Click here to get your Instagram shop set up guide
It really is worthwhile to set up a shop for your products to enable potential customers to find out the details of your products quickly and easily and make purchases.
Once you have set up your shop, you will be able to tag products in photos and videos, as well as in your stories.
