Instagram shopping is going to be huge in 2021. You may have noticed the shopping icon is now more prominent on Instagram and that gives a good indication as to what Instagram is focusing on.
According to Hootsuite, over 1 billion people use Instagram every month with over 130 million users tapping on shopping posts. If you are a product-based business, now is the time to get your Instagram shop set up so you are not missing out.
First things first, you need to see if you are eligible and able to set up Instagram shopping for your business. Currently, Instagram requires the following:
- your business is in a supported location
- your business has an eligible product
- your business complies with Instagram’s Merchant Agreement and Commerce Policies
- your business owns a website domain from which you intend to sell
To help you get set up, I have created a guide to set up your Instagram shop, which you can sign up to get here.
It really is worthwhile setting up a shop for your products to enable potential customers to find out details of your products quickly and easily and purchase.
Once you have set up your shop, you will be able to tag products in photos and videos as well as your stories.